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Lotus F1 Team in Formula E

April 27, 2014

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The Lotus Formula One Team have agreed a deal to run the Virgin Racing Formula E Team on behalf of Sir Richard Branson’s iconic brand.
The outfit will be headed by Team Principal Alex Tai, who’s been involved in a number of Virgin’s big technology projects. His roles in Branson’s pioneering efforts have included aviation, space travel and racing, so the worlds first fully electric race car series, Formula E, fits well into his portfolio.

Lotus will provide staff from their show car, or demo, team to build and operate the new cars from Formula E’s brand new base at the Donington Park Circuit in the UK. The team will however be branded as Virgin Racing Formula E Team and not have any public association with Lotus.

The Formula One team’s crew, who normally display or run their car at publicity events, have found themselves with less and less commitments of their own recently, as Lotus’ financial and marketing departments have struggled to make ends meet. On this basis, the deal provides much needed extra income for the team, but crucially also helps to secure the jobs of those currently at their Enstone base, who might otherwise have found themselves in a precarious position.

It’s understood that Lotus personnel will operate the Formula E team from Donington, as well as attend each of the 10 rounds of the new championship, launching in September 2014 in Beijing.

Lotus join fellow F1 teams, McLaren and Williams in becoming involved in the groundbreaking new series, something Formula One is watching with great interest.

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2 Comments
  1. kris permalink

    have to say it is not worded correctly facts are better than fiction

Trackbacks & Pingbacks

  1. Lotus F1 to run Virgin? - Current E : Your guide to Formula E

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